Free video course · For not-for-profits & charities
PR Power: get your cause in the news, for free
Six short video lessons from former Channel 10 and ABC presenter Mark Aiston, showing purpose-driven organisations how the media really works, and how to earn coverage without a PR budget.
100% free · 6 video lessons · Bonus media training notes · Watch at your own pace
40 years
in television & radio
Since 2000
media training organisations
Ch 10 · ABC · 5MBS
on air & behind the scenes
$0
what a news story costs you
Your work matters. So why isn't anyone hearing about it?
Most not-for-profits are doing extraordinary things, quietly. Media releases vanish. Journalists don't call back. And there's no money for a PR agency.
The good news: journalists need stories like yours. Once you understand what they're looking for, free coverage stops being luck and starts being a skill. One good news story can bring in donors, volunteers and partners that no ad budget could buy.
Inside the free course
Six lessons. Find it, shape it, send it, say it.
Lesson 1
Why every organisation has a media-worthy story
You already have stories journalists want. Learn why, and start seeing your work the way a newsroom does.
Lesson 2
Spot the story
What the media actually wants, and how to recognise the moments in your organisation that make news.
Lesson 3
Shape the story
Make it media-ready: the angle, the people and the pictures that turn an idea into a story an editor says yes to.
Lesson 4
Send the story
How and where to pitch it: finding the right journalist, and getting your story noticed instead of binned.
Lesson 5
Say it right
How to handle a simple interview: stay calm, stay on message and come across brilliantly.
Lesson 6
Multiply the impact
What to do after you're featured, so one story keeps working for your cause long after it airs.
★ Free bonus included
Mark's insider media training notes
Nail Your Next TV Interview! The same media training manual Mark uses with organisations and executives, yours to download and keep.
✓ Inside the newsroom: who's who and how news gets made
✓ What to do when the media calls, plus 10 questions you must ask
✓ Getting on-side with the media (and how to avoid getting off-side)
✓ The 10-second grab, tricky questions, and the dos and don'ts
✓ A ready-to-use interview checklist
✓ Nerve busters, what to wear, and how to look relaxed on camera
Your guide
Learn from someone who's sat in the newsroom
Mark Aiston spent decades presenting on Channel 10 and ABC Adelaide, and today runs 5MBS 99.9FM, an independent community radio station. He knows what lands on a journalist's desk, what gets binned, and why.
He's been media training organisations since 2000, and he built PR Power because good causes deserve to be heard.
Your cause deserves to be in the news
Get instant access to all six lessons. It's free.