PR Power: Get Your Cause in the Media Without Spending a Cent

A free online course for not-for-profits, charities and community groups. Former Channel 10 and ABC presenter Mark Aiston shows you how the media really works, and how to get your story in front of the people who need to hear it.

What you'll get:

• Know what journalists want. Learn how newsrooms think, what makes a story newsworthy, and why some pitches get picked up while most get ignored.

• Find the stories hiding in your organisation. Your volunteers, clients, milestones and everyday work are full of stories the media wants. You’ll learn how to spot them.

• Pitch with confidence. Write a pitch that gets read, send it to the right person at the right time, and follow up without being a pest.

• Build real media relationships. Turn a one-off story into ongoing coverage by becoming a go-to source journalists call back.

• Nail the interview. Prepare your key messages, handle tricky questions, and come across as credible and calm on camera, on radio or in print.

• Save your marketing budget. Free publicity reaches more people, and earns more trust, than advertising you’d have to pay for.

• Raise your profile with donors and supporters. Media coverage builds credibility that helps with fundraising, grants, partnerships and recruiting volunteers.

• Learn at your own pace. Short, practical lessons your team can fit around everything else they’re juggling.

Disclaimer: This course is for general educational purposes only. Results vary, and no specific media coverage, publicity or outcomes are guaranteed. Whether a story is published is always the decision of the editors and journalists involved. The content reflects Mark Aiston’s experience and opinion, and isn’t legal, financial or professional advice. Please consider your organisation’s own policies and circumstances before contacting the media.