When you're in the spotlight during a media interview, there's one crucial mistake you should never make: never go off message.
Staying on message means sticking to the key points you want to communicate and not getting sidetracked by irrelevant or potentially damaging topics. The reason this is so important is that the media often looks for soundbitesā€”short, memorable quotes that can be easily shared and repeated. If you wander off topic, you risk saying something that could be taken o
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