Unlock Free Media Coverage: A Step-by-Step PR Course for Purpose-Driven Organisations

Learn How To Get Real Media Coverage - Without Paying A PR Agency

🎓 What You’ll Learn in PR Power for Purpose-Driven Organisations

This free course is designed to help not-for-profits, charities, and purpose-driven organisations gain real media coverage — without spending a cent on PR.

Across six focused, easy-to-follow modules, you’ll discover exactly how to find your story, pitch it to the media, and speak with confidence when the spotlight’s on.

Here’s what’s inside:

📘 Module 1: Why Every Organisation Has a Media-Worthy Story

Think your organisation isn’t “big enough” or “newsworthy”? Think again.

In this inspiring first module, you’ll learn:
✔️ Why media coverage isn’t about size — it’s about heart
✔️ The kinds of real, human stories journalists love
✔️ How your everyday work can become a story worth sharing
✔️ A mindset shift that will help you see your organisation as worthy of media attention

You’ll walk away understanding that your story matters — and the media wants to hear it.

🕵️‍♀️ Module 2: Spot the Story – What the Media Actually Wants

Now that you believe you have a story, let’s uncover the right one.

In this module, you'll learn:
✔️ How journalists think — and what they’re looking for
✔️ The 5 elements that make a story media-worthy
✔️ How to spot powerful, emotional, timely stories within your own organisation
✔️ Examples of stories that have earned coverage (even from small groups)

This is where you start thinking like a reporter and identifying gold in your own day-to-day work.

🧩 Module 3: Shape the Story – Make It Media-Ready

You’ve got the story. Now let’s make it impossible to ignore.

In this practical session, you’ll discover:
✔️ How to structure your story like a journalist would
✔️ What makes a great headline or hook
✔️ How to turn your story into a compelling pitch (with emotion and impact)
✔️ What details, quotes, and visuals make a story irresistible

This module helps you turn raw stories into polished narratives journalists can run with.

📤 Module 4: Send the Story – How & Where to Pitch It

This is where we get strategic about outreach — and get your story into the right hands.

You’ll learn:
✔️ How to find the right journalist, outlet, or show to contact
✔️ What to say in your pitch (with a sample email template)
✔️ The do’s and don’ts of contacting media
✔️ How to follow up professionally without being pushy

You’ll walk away knowing exactly how to pitch your story with confidence.

🎙️ Module 5: Say It Right – How to Handle a Simple Interview

You’ve landed the coverage — now it’s time to shine on camera or behind the mic.

In this session, you’ll learn:
✔️ How to speak clearly and stay on message in any media interview
✔️ What to say (and what to avoid)
✔️ How to prepare strong soundbites journalists will love
✔️ Confidence tips for handling nerves or tricky questions

You’ll be ready to speak with clarity, confidence, and purpose — every time.

🔁 Module 6: Multiply the Impact – What to Do After You’re Featured

Most people stop after they’ve been featured. Not you.

In this final module, you’ll learn how to:
✔️ Repurpose your media exposure across social media, email, and your website
✔️ Thank journalists and build lasting relationships
✔️ Use coverage as social proof to attract donors, volunteers, and funders
✔️ Turn one feature into multiple stories and bigger media opportunities

This is where one piece of coverage becomes an ongoing PR asset.

✅ By the End of This Course, You’ll Be Able To:

✔️ Identify powerful stories within your organisation
✔️ Craft a compelling pitch the media will love
✔️ Speak confidently in interviews and share your message clearly
✔️ Build relationships with the media — without relying on a PR agency
✔️ Amplify your mission and raise awareness for your cause