ALL THINGS MEDIA BLOG
Go off message and end up in the woods.
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Going off-message happens when an interviewee loses focus on the central theme or point they intended to make. This often happens for a few reasons: being caught off guard by unexpected questions, lacking a well-defined message, or simply being unprepared to navigate the conversation. Here are some ways this lack of preparation can negatively impact your media presence:
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Mixed Messages Create Confusion
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When you veer off course, you risk sending conflicting or unclear information to the audien