ALL THINGS MEDIA BLOG

For months, I poured my heart and soul into crafting the perfect media releases. I had just launched an innovative new product that I knew would make a real difference.

Despite sending those carefully written releases to media outlets across my region, the silence was deafening. Not a single response came my way.

I was starting to wonder if all my efforts had been in vain. But just as I was about to give up, the phone rang.

It was a local TV journalist. They’d seen my media release and wanted...