As someone deeply entrenched in the world of media training and communication coaching, I've witnessed firsthand the power of preparation and the pitfalls of unpreparedness. It's a lesson that's often learned the hard way, and one that I'd like to share through a personal anecdote that still serves as a poignant reminder of the consequences of negligence.
A few years ago, I was facilitating a media training session for a group of aspiring entrepreneurs. Among them was a
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