ALL THINGS MEDIA BLOG

When you're being interviewed by the media—whether it's TV, radio, print, or a podcast—one crucial thing can make or break your message: staying on message.

Media interviews are a powerful opportunity to promote your business, brand, or cause, but they can quickly go off track if you’re not prepared. Journalists may ask unexpected questions, and distractions can pull you away from your key points. That’s why the most important thing you should do is stick to your core message—the key idea you w...

For months, I poured my heart and soul into crafting the perfect media releases. I had just launched an innovative new product that I knew would make a real difference.

Despite sending those carefully written releases to media outlets across my region, the silence was deafening. Not a single response came my way.

I was starting to wonder if all my efforts had been in vain. But just as I was about to give up, the phone rang.

It was a local TV journalist. They’d seen my media release and wanted...

Going off-message happens when an interviewee loses focus on the central theme or point they intended to make. This often happens for a few reasons: being caught off guard by unexpected questions, lacking a well-defined message, or simply being unprepared to navigate the conversation. Here are some ways this lack of preparation can negatively impact your media presence:

1. Mixed Messages Create Confusion
   When you veer off course, you risk sending conflicting or unclear information to the audien

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