The Media Blog: Adelaide Media Training.

NEVER DO THIS DURING AN INTERVIEW.

When you're in the spotlight during a media interview, there's one crucial mistake you should never make: never go off message.

Staying on message means sticking to the key points you want to communicate and not getting sidetracked by irrelevant or potentially damaging topics. The reason this is so important is that the media often looks for soundbites—short, memorable quotes that can be easily shared and repeated. If you wander off topic, you risk saying something that could be taken o

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A SHOCKING ON AIR MEDIA INTERVIEW

Damage to Credibility: A poorly handled interview can severely damage your credibility, making you appear unprofessional or uninformed. This can lead to a loss of trust from your audience, clients, or stakeholders.
Negative Public Perception: A bad interview can result in negative public perception, where the audience may form unfavorable opinions about you or your brand. This can be challenging to overcome and may impact your reputation long-term.
Misse...

Not for Profit Radio Interview: media training skills

Lena had been tirelessly working on her not-for-profit organization for years, dedicated to helping at-risk youth find their path. When she was invited to do a radio interview, excitement and nerves collided within her. This was her chance to share the mission she was so passionate about, but the thought of being live on air was daunting.

Determined to make the most of this opportunity, Lena spent days preparing. She rehearsed her key points, anticipated questions, and even practiced speaking w...

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