ALL THINGS MEDIA BLOG
How a Radio Interview Gave My Business Unprecedented Exposure
In the digital age, it's easy to overlook the power of traditional media, but my recent experience with a radio interview proved just how impactful it can be for business exposure. What started as a simple conversation turned into a significant opportunity that elevated my brand in ways I hadn't anticipated.
The Unexpected Opportunity
When I was first invited to discuss my business on a local radio show, I didnā€™t think much of it. ...
Tom is the owner of a small bakery, which was struggling to attract new customers.
When a local TV news station announced a segment featuring small businesses, Tom contacted the media organisation and was thrilled when they chose his business to showcase.
The TV news program did a story showcasing Tomā€™s passion for baking and the cozy atmosphere of his shop.
Almost immediately, new customers flocked to the bakery, and sales skyrocketed.
The exposure not only boosted business but also broug...
Lena, the CEO of the nonprofit was thrilled when a reporter called to feature their work on the local TV News.
However, as the interview neared, her excitement turned to anxiety.
When the crew arrived, Lena's nerves took over. She stumbled through her words, struggling to convey the not for profits impact.
The story aired, but it lacked the compelling narrative she had hoped for, leaving Lena feeling she had failed.
Determined to improve, Lena sought #mediatraining.
Months later, another #r...
