The Media Blog: Adelaide Media Training.

From Frustration to Triumph: How Learning PR Transformed My Business

For months, I poured my heart and soul into crafting the perfect media releases. I had just launched an innovative new product that I knew would make a real difference.

Despite sending those carefully written releases to media outlets across my region, the silence was deafening. Not a single response came my way.

I was starting to wonder if all my efforts had been in vain. But just as I was about to give up, the phone rang.

It was a local TV journalist. They’d seen my media release and wanted...

NEVER DO THIS DURING AN INTERVIEW.

When you're in the spotlight during a media interview, there's one crucial mistake you should never make: never go off message.

Staying on message means sticking to the key points you want to communicate and not getting sidetracked by irrelevant or potentially damaging topics. The reason this is so important is that the media often looks for soundbites—short, memorable quotes that can be easily shared and repeated. If you wander off topic, you risk saying something that could be taken o

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Not for Profit Radio Interview: media training skills

Lena had been tirelessly working on her not-for-profit organization for years, dedicated to helping at-risk youth find their path. When she was invited to do a radio interview, excitement and nerves collided within her. This was her chance to share the mission she was so passionate about, but the thought of being live on air was daunting.

Determined to make the most of this opportunity, Lena spent days preparing. She rehearsed her key points, anticipated questions, and even practiced speaking w...

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