💥 Want More Clients and Bigger Profits?
Take advantage of Free Media Exposure
This live workshop, tailored to YOUR business shows you how to turn your business into a media magnet — so you can attract more clients, build trust fast, and grow your revenue without spending a cent on advertising. Learn how to get featured on TV, radio, in print, and podcasts — and convert that publicity into paying customers.
Workshop Running Sheet
🔹 SESSION 1:
Understanding the Media (45 mins)
Goal: Gain insight into how the media works and what journalists are looking for.
Topics Covered:
✅ What journalists want — and what they don’t
✅ Differences between TV, radio, print, and podcasts
✅ What makes a story newsworthy
✅ Real-world examples of successful media stories
🧠 Practical Exercise:
Media Angle Brainstorm – Pair up and come up with 2–3 story angles based on your business. Share one with the room.
🔹 SESSION 2:
Crafting the Perfect Media Story (1 hour)
Goal: Learn how to uncover powerful story angles and write a professional media release.
Topics Covered:
✅ How to identify media-worthy story ideas
✅ Structure of a great media release (headline, hook, quote, contact)
✅ The “problem-solution-human” formula
✅ Do’s and don’ts when writing a media release
📝 Practical Exercise:
Write Your Media Release – Draft a headline and opening paragraph. Group feedback on selected examples.
🔹 SESSION 3:
Pitching to the Media (45 mins)
Goal: Learn how to get your story in front of the right people — and get published.
Topics Covered:
✅ Building your own media contact list
✅ Writing pitch emails that get opened
✅ When and how to follow up effectively
✅ Building authentic relationships with journalists
✉️ Practical Exercise:
Pitch Email Workshop – Write a subject line and opening sentence for a pitch. Group review and refine.
🔹 SESSION 4:
Media Interview Training (45 mins)
Goal: Learn how to prepare for media interviews and speak with clarity and confidence.
Topics Covered:
✅ Creating 3 clear key messages
✅ How to stay on message and handle tough questions
✅ Adapting for different formats: TV, radio, print, podcast
✅ Vocal and physical confidence techniques
🎤 Practical Exercise:
Mock Interviews – Practice interviews in pairs or groups. Volunteers may present to the group for coaching.
🔹 ACTION PLAN (15 mins)
Goal: Reinforce key lessons and outline next steps.
✅ Recap of the day’s core takeaways
✅ Receive your “30-Day PR Action Plan” – a guided checklist to help you implement what you’ve learned
✅ Final Q&A
Rion Ahl: CEO: Matte Ventures
Mark's experience in the field combined with his amicable personality provides a unique experience in this course which creates one of the most valuable learning opportunities I could possibly recommend.
Susan Knapp: CEO In2Ed Africa
Marks course up-leveled the my business profile in ways I could not have imagined. A complete beginner in PR, I followed this course and after module 1 I already had a major story in the newspaper.
Mandy Lyons: Health Mentor
I highly recommend this training. Mark is very experienced and informed about how the media works and what kind of stories and in what form they should be presented to be picked up and run with it.
Want to learn how to do your own PR and get your business featured in the media — without spending thousands on agencies?
In this powerful, practical workshop, that is specific to YOUR business you’ll discover how to take control of your publicity and land coverage in newspapers, magazines, radio, TV, and podcasts. You’ll learn exactly how the media works, what journalists are looking for, and how to position your business as a story worth telling — all without spending a cent on traditional advertising.
WORKSHOP FACILITATOR:
MARK AISTON
Mark is a 40 year media veteran, working in TV, radio and print newsrooms since 1978. He has an intimate knowledge of how the media works, what the media wants and how you can give the media what it wants.
Why Stay Invisible When You Could Be in the Spotlight?
"Most businesses struggle to stand out — not because they lack talent, but because they don’t know how to get noticed. This workshop gives you the tools to change that. You’ll learn how to turn your everyday business into a media-worthy story, get featured on TV, radio, in print, and podcasts — and use that free publicity to build trust, attract more clients, and grow your bottom line. It’s not just about PR — it’s about visibility, credibility, and profitability."